After shaping the voice and tone for Intuit Mailchimp’s Service Partner program, I turned to a different kind of infrastructure: the Tech Partner ecosystem behind more than 300 integrations.
My first major assignment was the Better Together campaign that made the case for those connections. I wrote the core integration pages, translating technical capabilities into something more useful: what they let people do. The work extended beyond the product.
I also wrote dozens of organic and paid social posts, building awareness for Mailchimp’s integrations across channels. The challenge was translation: making complexity legible without flattening it, and writing for both the people who built the platforms and the people who used them. It was detail-oriented work in service of a larger idea: A platform’s value wasn’t only in what it could do on its own, but in what became possible when it connected to everything else.
Credits
Content - Rachel Pimienta
Motion Design - Tom HoyingDesign - Rachel Lin and Anna Ladson
Producer - Emily Pidgeon