Intuit Mailchimp
at shoptalk

There’s a maxim in the trade-show universe: If something is undeniably unmissable, people will wander over to check it out.

We put that principle to work with our signature bright-cavendish booth, nearly impossible to miss across the Shoptalk floor. Pieces of our ecosystem whirring overhead and traveling along a conveyor belt below, turning our booth into something closer to a living diagram than a static brand installation.

On a trade-show floor crowded with things begging to be looked at, it gave event-goers a reason to keep looking.

Credits

Event Marketing Direction: Maddy McCarthy

Activation Creative: Bearded Kitten

Copy: Rachel Pimienta