Intuit Mailchimp
at shoptalk
There’s a maxim in the trade-show universe: If something is undeniably unmissable, people will wander over to check it out.
We put that principle to work with our signature bright-cavendish booth, nearly impossible to miss across the Shoptalk floor. Pieces of our ecosystem whirring overhead and traveling along a conveyor belt below, turning our booth into something closer to a living diagram than a static brand installation.
On a trade-show floor crowded with things begging to be looked at, it gave event-goers a reason to keep looking.
Credits
Event Marketing Direction: Maddy McCarthy
Activation Creative: Bearded KittenCopy: Rachel Pimienta