The Mailchimp & Co Benchmark Report is a global snapshot of the agency and freelance landscape—rich in insight, drawn from real-world data, and designed to be as visually compelling as it is informative.

The 2023 edition moves beyond the traditional data dump. Instead, it offers a vivid, editorially driven narrative built from the contributions of over 2,000 marketers across 61 countries. Spanning 60 pages, the report charts a story of collective momentum—growth not as isolated achievement, but as community-driven progress.

At the heart of this reimagining is a simple question: How do we measure up? That prompt becomes the report’s visual and conceptual throughline. Using motifs from measurement—grids, rulers, blueprints—we bring structure to complexity and clarity to scale. The aesthetic nods to expertise without losing Mailchimp’s signature tone: confident, human, and unafraid to be creative.

This refresh extends beyond the report itself. A supporting ecosystem of assets—email campaigns, editorial content, paid social—builds on the core identity, reinforcing a cohesive, elevated brand experience.